Everything is in the name

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I have an published paper lying on my desktop since the last two months. The title is "What's a name worth? The impact of a likeable stock ticker symbol on firm value".

I haven't read more than one sentence of the paper, but the title looked too brilliant not to be downloaded. I saw the movie "The Founder" today, based on the life of Ray Kroc, the guy who build the McDonald empire. And he said a similar thing. 

The name, McDonald, represented everything. It could be anything. It sounded just like America. I find it true. The name comes across as very honest and homely. It is large enough to take 3 seconds of your time, yet simple enough that any 3 year old could say it. 

I do feel my own name is kind of shitty. It is just two syllable. Every good sounding name is at least 3 syllable. I have often told my mother that had my name been Ranveer or Abhimanyu, I would have gone to IIT. Men with such names have an added advantage over guys like me, but none of them seem to realise this. Such random things gives you X factor at least over people like me who obsess with names. 

In today's virtual world, your name precedes your reputation. Like, I don't know either Sachin Tendulkar or Ricky Ponting. But the name Ricky is so sexy as compared to the lame Sachin that it pulls you towards himself. That is the main reason why I love Muslim names. A Hena is so much more wanting than a Komal. Even if a name doesn't mean anything, it should sound good. That's where half the battle is won. I once had a friend named Shivatmika; the name is so pretty that you don't even have to look at the person. 

I read the conclusion of the paper. They seem to validate my findings.

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