Somehow I manage
Chapter 02 Working in a corporate company is very decent way to earn and live. In fact, there are not many better opportunities out there which present themselves to regular people, are challenging, noble, satisfying and rewarding. But what is one supposed to do as an executive? Most corporate finance books will tell you that the job is to create value for their shareholders. More the value created, the better it is perceived by the markets and easier to get more money to grow. Shareholders is clarified as "entities who have [part] ownership of the firm". Basically, anyone who is sane enough to give them his money. Value might lead us into philosophical discussions but here it simply means the return on investment. I think this is a stupid, stupid definition. It excludes the consumers of the business completely from itself. Consumers are one of the biggest money providers to any firm. If they don't buy your product(s), there is not much to discuss. Investors a...